Marketing
| 1 |
brand |
n. a
particular make of product - to brand v.
- branded adj. |
| 2 |
consumer |
n. the
person who buys and uses a product or service -
to consume v. |
| 3 |
cost |
v.
[cost, costed, costed] to estimate the price of
making a product - costing n.
|
| 4 |
develop |
v. to
create a new product or improve an existing one -
product development n. |
| 5 |
distribution
|
n. the
delivering of products to end-users, inc.
advertising, storing etc |
| 6 |
end-user |
n. the
person, customer etc who is the ultimate (and so
real) user of a product |
| 7 |
image |
n. the
concept or perception of a firm or product held by
the general public |
| 8 |
label |
n. small
piece of paper, metal etc on a product giving
information about it |
| 9 |
launch |
v. to
introduce a new product, with publicity etc -
product launch n. |
| 10 |
mail order
|
n. the
selling of goods by post - mail-order catalogue
n. |
| 11 |
market research
|
n. study
of consumers’ needs & preferences, often for a
particular product |
| 12 |
packagingUK
|
n. the
wrapping or container for a product |
| 13 |
point of sale
|
n. the
place where a product is actually sold to the public
- point-of-sale adj. |
| 14 |
product |
n.
something made to be sold; merchandise [includes
services] - to produce v. |
| 15 |
public relations
|
n.
creation and maintenance of a good public image -
public relations officer n. |
| 16 |
registered
|
adj.
registered or officially recorded as a trademark -
® abbr. - to register
v. |
| 17 |
sponsor |
n. firm
supporting an organisation in return for advertising
space - also v. |
| 18 |
S.W.O.T. |
abbr.
Strength, Weaknesses, Opportunities, Threats |
| 19 |
total product
|
n. the
whole product, inc. name, packaging, instructions,
reliability, after-sales etc |
| 20 |
trademark |
n.
special symbol, design, word etc used to represent a
product or firm - " abbr. |
|
